The Tracking Links tool allows you to create unique URLs for your marketing campaigns across various channels, such as emails, social media posts, paid ads, and print materials. When potential buyers click these links, the system tracks visits and ticket orders, providing detailed performance reports for each link.
Why Use Tracking Links? #
- Measure Marketing Effectiveness – Track which platforms (e.g., Facebook, Instagram, Google Ads, emails) generate the most ticket sales.
- Optimize Marketing Strategies – Identify high-performing channels and allocate more resources to what works.
- Simplify Data Analysis – View key insights like unique visits, page views, and revenue from each tracking link.
For example, you can create:
- A Facebook ad tracking link to measure how many sales come from paid social media promotions.
- An email campaign tracking link to see how many attendees purchase after receiving a newsletter.
By comparing performance across different sources, you can optimize your marketing efforts for better results.
How to Enable Tracking Links #
Tracking Links are available as an app in the App Marketplace. To enable it:
- Go to Add More Tools in the navigation menu of your Event Dashboard.
- Find the Tracking Links app in the App Marketplace and enable it.
Once enabled, the Tracking Links feature will be added to your dashboard for easy access.
Creating a Tracking Link #
- Navigate to the Tracking Links page.
- Click the Create Tracking Link button.
- A popup window will appear with a Link Name field.
- This name serves as the identifier for the tracking link.
- It also acts as an extension added to your event page URL.
- Choose a name that helps you easily recognize the campaign (e.g., “Facebook_Ad” or “Email_BlackFriday”).
- Allowed characters: Only Latin letters, numbers, and underscores.
- Click the Create Link button to generate your tracking link.
- The new tracking link will be added to your Tracking Links List.
Managing Tracking Links #
The Tracking Links List provides an overview of all your tracking links and their performance metrics.
Searching & Creating New Links #
- Use the Search field (top left) to quickly find tracking links by name.
- Click Create Tracking Link (top right) to add new links.
Understanding the Tracking Links Table #
The table contains the following columns:
- Checkbox – Select multiple items to enable bulk deletion.
- Link Name – The unique name of the tracking link (also used as the URL extension).
- Link URL – The full tracking URL with a Copy Link button for quick copying.
- Unique Visits – The number of individual users who clicked the link.
- Page Views – The total number of times the event page was viewed from this link.
- Orders – The total number of ticket orders placed using this link.
- Items Sold – The number of items like tickets, add-ons, and products sold from this link.
- Sales – The total revenue generated from this link.
- Action Buttons – Options to Edit, Copy Link, or Delete the tracking link.
Editing a Tracking Link #
If you need to rename a tracking link:
- Select Edit from the action button next to the link.
- Modify the Link Name as needed.
- Save your changes.
Copying a Tracking Link #
To use a tracking link in a marketing campaign:
- Click the Copy Link button in the Link URL column.
- Paste it into your ads, emails, or other promotional materials.
Deleting a Tracking Link #
To remove a tracking link:
- Select Delete from the action button next to the link.
- For bulk deletions, select multiple links using the checkboxes on the left side of the link item, then click Delete above the table.
