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Tracking Pixels

Here at TicketsCandy, we want your event to be a success. Therefore, we offer the ability to incorporate tracking pixels that let you send data to analytics tools and track traffic, actions, and purchases.

To add your tracking pixels, go to My Events > select the event you want to edit > Tracking Pixels.

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What Are Tracking Pixels?

For those of you who may not be familiar with the term, tracking pixels are small snippets of code that allow you to gather information about visitors on your website (or in our case, your ticketing widget). With them, you can better understand your audience’s online behavior and shopping patterns.

 

Google Analytics

You can use Google Analytics to collect data from your ticketing widget and event page to track your event traffic, ticket purchases, measure advertising ROI, and more.

We have updated our system to the newest Google Analytics 4 requirements, hence you can only connect your Google Analytics 4 property tracking pixel to the event. The Google Analytics 4 measurement IDs start with G-xxxxxxxxxx, while the older version of Analytics (Universal Analytics) that we no longer support start with UA-xxxxxxxxx.

Here is how you can set up your Google Analytics 4 property. After the property is created, click Admin, in the Property column, check that you have your new Google Analytics 4 property selected, then click Data Streams, then Web, where you can find the Measurement ID.

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Copy your “G-” Measurement ID and paste it into the TicketsCandy’s tracking pixels dashboard where it says “Measurement ID” to begin tracking your customers through our ticketing widget.

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It is also important that you install the same Google Analytics 4 property tracking code on to your website, where the ticketing widget will be integrated into. To add the tracking code to you website:

  1. Log into your Google Analytics account.
  2. Click Admin.
  3. In the Property column, check that you have your new Google Analytics 4 property selected, then click Data Streams, then Web. Click the data stream.
  4. Under Tagging Instructions, click Add new on-page tag and look for “Global Site Tag (gtag.js)“. Your Analytics page tag is the entire section of code that appears.
  5. Copy and paste your entire Analytics page tag immediately after the <head> on each page of your website.

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Google AdWords

Here you can track ticket purchases through your Google Ads account to measure paid search and display campaign performances.

Start by adding the Google Ads tag to your website. Click on the Tools and Settings icon in the upper right and choose Google Tag under the section labeled “Setup”. Follow the instruction to create and add the tag into your website.

Then, set up the Conversion by going into your Google Ads account and clicking on the Tools and Settings tab. Select “Conversions” from the drop-down menu. Then click the “+ New Conversion action” button.

Enter your website domain name, then skip the “Create conversion actions automatically from website events” section and scroll down to “Create conversion actions manually using code“.

Under “Create conversion actions manually using code” click “+ Add a conversion action manually“.

A new widow with conversion action details will open, you will need to fill it out the following way:

  • Goals and action optimization: Purchase
  • Conversion name: Purchase (can be any name)
  • Value: Use different values for each conversion
  • Count: Every
  • All other settings: can stay the same.

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Click “Done“, and then “Save and continue“. The final page will show you instructions on how to add the conversion tacking code into your website, you can skip that and click on the “Use Google Tag Manager” tab.

On the “Use Google Tag Manager” tab, copy the Conversion ID, and paste it into the Tracking ID field at TicketsCandy’s tracking pixel dashboard.

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You need to add “AW-” before your Conversion ID when adding it into the TicketsCandy dashboard. For example, if your Conversion ID is 445874849, you will need to put AW-445874849 to the Tracking ID field at TicketsCandy.

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Next, copy the Event Label ID that is be located under the name of your event.

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Paste the Event Label ID into the Event Snippet ID field at TicketsCandy’s tracking pixels dashboard.

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Finlay, go back to Google Ads and click “Done” to finalize the setup.

 

Facebook Pixel (Meta Pixel)

Facebook pixel lets you track ticket purchases, build, optimize and re-target audiences for your ad campaigns.

Start by setting up a Meta Pixel and installing it on your website. When its done, go to your Business Manager Account, click on Data Sources where you will see your pixel and its ID number.

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Copy the Pixel ID and paste it into the “Pixel Id” field at TicketsCandy’s tracking pixels dashboard.

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Conversions API

The Conversion API allows us to send events directly from our web server to Facebook, bypassing browser-based tracking methods. This is especially useful for capturing more accurate and comprehensive event data.

 

TikTok Pixel

The TikTok Pixel helps to measure advertising effectively by tracking user actions, behavior, and ticket purchases from your event.

Start by creating a TikTok Pixel and installing it on your website. While creating the pixel, select the following options:

  • Connection Method: TikTok Pixel
  • Installation Type: Manually Install Pixel Code
  • Event Setup Method: Developer Mode
  • Follow code instructions to create events: skip that step

 

When the above steps are done, go to your TikTok Ads Manager, click on Assets > Events > Web Events where you will see your pixel and its ID.

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Copy the Pixel ID and paste it into the “Pixel ID’ section at TicketsCandy’s tracking pixels dashboard.

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Be sure to click “Save Details” in the bottom right-hand corner to save your changes.

Checkout Event Names Across Facebook, TikTok, and Google Analytics

These are the events that are triggered for our tracking tools during different stages of the checkout process.

1. Checkout Stage – Customer

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When a customer initiates the checkout process, the following events are triggered:

  • Facebook: AddToCart
  • TikTok: AddToCart
  • Google Analytics: add_to_cart

 

2. Checkout Stage – Details

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During this step, customers select their booking dates, answer custom questions, and can add additional products to their order. Depending on the event settings, this stage may or may not appear. If it does appear, these are the triggered events:

  • Facebook: InitiateCheckout
  • TikTok: InitiateCheckout
  • Google Analytics: begin_checkout

 

3. Checkout Stage – Billing

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As the customer proceeds to enter their billing information, the subsequent events get triggered:

  • Facebook: AddPaymentInfo
  • TikTok: AddPaymentInfo
  • Google Analytics: add_payment_info

 

4. Checkout Stage – Order Receipt (completed order)

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Once the order is finalized and the customer receives their receipt, the following events get triggered:

  • Facebook: Purchase
  • TikTok: PlaceAnOrder
  • Google Analytics: purchase