View Categories

Google Adwords

3 min read

Google Ads App

Google Ads allows you to track ticket purchases made through your TicketsCandy event page and ticketing widget. By integrating Google Ads with your TicketsCandy account, you can measure the performance of your paid search and display campaigns, ensuring you get the best return on investment (ROI) from your marketing efforts.

 

How to Enable Google Adwords #

Google Adwords is available as an app in the App Marketplace. To enable it:

  • Go to Add More Tools in the navigation menu of your Event Dashboard.
  • Find the Google Adwords app in the App Marketplace and enable it.

Once enabled, the Google Adwords feature will be added to your dashboard for easy access.

 

Setting Up Google Ads Conversion Tracking #

 

Setup the Google Tag #

Before setting up conversion tracking, ensure that the Google Tag is installed on your website. This tag allows Google Ads to monitor visitor activity, track conversions, and optimize ad performance.

Follow Google’s official instructions to install the Google Tag.

 

Setting Up Conversions in Google Ads #

Once your Google Tag is installed, you need to create a conversion action in Google Ads. This ensures that every time a ticket is purchased on your TicketsCandy event page, the data is sent back to your Google Ads account.

Choosing the Right Method:

Google is in the process of rolling out a new, simplified conversion tracking system. Below, we provide instructions for both the old and new methods. Choose the appropriate method based on what you see in your Google Ads account.

 

Method 1: Setting Up Conversions (Old Version – Phasing Out) #

  • Log into your Google Ads account.
  • Click Goals in the left-hand menu.
  • Click the + New Conversion Action button.

You will see four horizontally arranged tiles asking you to select the type of conversion.

google ads new conversion

  • Select “Website“, enter your website domain, and scroll down to Create conversion actions manually using code.
  • Click + Add a conversion action manually.
  • Fill out the conversion action details:
    • Goal and Action Optimization: Purchase
    • Conversion Name: Purchase (or any other preferred name)
    • Value: Use different values for each conversion
    • Count: Every
    • Other settings: Leave as default

Tracking Pixels 4

  • Click Done, then click Agree and continue.
  • On the final page, skip the instructions for adding the conversion tracking code manually.
  • Instead, click on the Use Google Tag Manager tab.
  • Copy the Conversion ID and paste it into the Tracking ID field in TicketsCandy’s Google Ads dashboard.

Tracking Pixels 5

You need to add “AW-” before your Conversion ID when adding it into the TicketsCandy dashboard. For example, if your Conversion ID is 445874849, you will need to put AW-445874849 to the Tracking ID field at TicketsCandy.

Google Ads Tc Tracking Id

  • Copy the Event Label ID, which is displayed under the name of your event in Google Ads.

Tracking Pixels 7

  • Paste the Event Label ID into the Event Snippet ID field in TicketsCandy’s Google Ads dashboard.

Google Ads Tc Snippet Id

Return to Google Ads, click Done, and your conversion tracking setup is complete.

 

Method 2: Setting Up Conversions (New Version) #

  • Log into your Google Ads account.
  • Click Goals in the left-hand menu.
  • Click the + New Conversion Action button.
  • You will see four rows asking you to select the type of conversion.

1 google ads new select conversion

  • Select “Conversions on a Website“.

 

Step 1: Assigning the Google Tag to Website Conversions #

  • If your website URL does not appear in this section, click Set Up.
  • If your website URL appears with the message “via Google Analytics“, click Edit.
  • If your website URL appears with the message “via Google Tag“, skip to Step 2.
  • In the new window, enter your website URL and click Scan.

2 google ads new scan

  • Expand the More ways to connect section and select Google Tag.

3 google ads new google tag

  • If you see a message stating that no Google Tag is found, click Set Up, then select Use the Google tag found on your website.
  • If your Google Tag is already set up, select it and continue.

 

Step 2: Configuring Google Tag for Conversion Tracking #

  • Once your “Conversion on a website” is set to “via Google Tag“, click Continue.

4 google ads new continue with tag

  • In the next window, select Purchase as the conversion type.
  • Under the Purchase section, click Set Up.

5 google ads new purchase setup

  • In the new window, select Create a manual event.
  • In the field for Conversion Name, enter Purchase, then click Use Event.

6 google ads new purchase name

  • You will be returned to the previous page, where you will see the newly created event for Purchase.
  • Click Save and Continue.

7 google ads new purchase save continue

  • On the final step, under “Set up your Google tag and event tags“, select Use Google Tag Manager.
  • In the Use Google Tag Manager tab, copy the Conversion ID.
  • Paste the Conversion ID into the Tracking ID field in TicketsCandy’s Google Ads dashboard.

8 google ads new conversion id

You need to add “AW-” before your Conversion ID when adding it into the TicketsCandy dashboard. For example, if your Conversion ID is 445874849, you will need to put AW-445874849 to the Tracking ID field at TicketsCandy.

Google Ads Tc Tracking Id

  • Copy the Conversion Label.

9 google ads new conversion label

  • Paste the Conversion Label into the Event Snippet ID field in TicketsCandy’s Google Ads dashboard.

Google Ads Tc Snippet Id

Return to Google Ads, click Agree and Finish, and your conversion tracking is now active.

Updated on February 28, 2025