Meta Pixel, formerly known as Facebook Pixel, allows you to track ticket purchases and other customer activity, measure ad performance, build audiences, and retarget visitors who interact with your event.
By connecting Meta Pixel with TicketsCandy, tracking events from your TicketsCandy event and checkout pages can be sent to Meta and used to measure and improve your advertising campaigns.
This is a premium app that requires an active monthly subscription to use. Subscribing helps support our work and keeps TicketsCandy’s organizer fee the lowest in the world.
How to Enable Meta Pixel #
Meta Pixel is available as an app in the App Marketplace. To enable it:
- Go to Add More Tools in the navigation menu of your Event Dashboard.
- Find the Meta Pixel app in the App Marketplace and enable it.
Once enabled, the Meta Pixel feature will be added to your dashboard for easy access.
Connect Your Meta Pixel #
Before connecting Meta Pixel to TicketsCandy, you will need to set up a Meta Pixel and install it on your website.
You can manage your Pixel and its associated dataset through Meta Events Manager.
Once your Pixel has been created:
- Open Meta Events Manager.
- Select the dataset associated with your Pixel.
- Open the Overview page.
- Locate the Dataset ID displayed on the right side of the page.
- Copy the Dataset ID.
Meta may also refer to this number as your Pixel ID in some areas of its platform.
Next, return to TicketsCandy:
- Open your Event Dashboard.
- Go to the Meta Pixel app settings.
- Paste your Dataset ID into the Dataset ID / Pixel ID field.
- Click Save Settings.
Your Meta Pixel is now connected to TicketsCandy.
Enable Conversions API #
For more complete tracking, you can also connect Meta’s Conversions API.
Meta Pixel normally sends events through the customer’s browser. The Conversions API allows TicketsCandy to also send supported events directly from our server to Meta.
Server-side tracking can help improve tracking reliability when browser tracking is limited by browser privacy settings, ad blockers, or other restrictions.
To use the Conversions API, you need to generate an access token in Meta Events Manager.
Generate a Conversions API Access Token #
- Open Meta Events Manager.
- Select the dataset connected to your Pixel.
- Click the Settings tab.
- Scroll down to the Conversions API section.
- Find Set up direct integration.
- Select Set up with Dataset Quality API.
- Click Generate access token.
- Copy the generated token.
Do not share this token publicly. It provides access to send data to your Meta dataset.
Add the Access Token to TicketsCandy #
After generating the token:
- Return to your TicketsCandy Event Dashboard.
- Open the Meta Pixel app settings.
- Paste the token into the Conversions API Access Token field.
- Click Save Settings.
TicketsCandy will now use the token to send supported tracking events directly to Meta through the Conversions API.
Checkout Event Names For Meta #
Meta pixel automatically tracks specific checkout events during a customer’s ticket purchase process. These events provide insight into customer interactions and sales funnel performance.
1. Checkout Stage – Customer #
When a customer initiates the checkout process, the following events are triggered:
- Meta Event Name: AddToCart
2. Checkout Stage – Details #
During this step, customers select their booking dates, answer custom questions, and can add additional products to their order. Depending on the event settings, this stage may or may not appear. If it does appear, these are the triggered events:
- Meta Event Name: InitiateCheckout
3. Checkout Stage – Billing #
As the customer proceeds to enter their billing information, the subsequent events get triggered:
- Meta Event Name: AddPaymentInfo
4. Checkout Stage – Order Receipt (completed order) #
Once the order is finalized and the customer receives their receipt, the following events get triggered:
- Meta Event Name: Purchase
Waitlist Event Names For Meta #
If you have the Waitlist app enabled, the Meta Pixel will automatically track key events during the waitlist process.
- Lead – Triggered when a customer clicks the “Join Waitlist” button and is redirected to the waitlist form page.
- AddToWishlist – Triggered when a customer submits the waitlist form.
RSVP Event Names For Meta #
If you have the RSVP app enabled, the Meta Pixel will automatically track key events during the RSVP process.
- rsvp – Triggered when a customer submits the RSVP form.
