At TicketsCandy, we pride ourselves on making event management and ticket sales as seamless and transparent as possible. Part of this commitment means ensuring that we and our event organizers comply with all relevant laws and regulations, especially those that impact how we display prices to ticket buyers.
Understanding Pricing Transparency Laws #
Several states, including California and New York, have implemented laws that require businesses to display the full price of products and services upfront. This means that any advertised price must include all mandatory fees, except for government-imposed taxes. These laws are designed to prevent “drip pricing,” where additional fees are added only at the final stage of checkout, surprising the customer with a higher total than expected.
What This Means for Event Organizers #
For our event organizers, this means that in certain states, we must show the total ticket price, including all service fees, from the very beginning. This approach not only keeps us compliant with state laws but also builds trust with ticket buyers by providing clear and honest pricing.
Changes to Fee Settings on TicketsCandy #
To ensure compliance and protect both our platform and event organizers, we have adjusted our fee settings. In states with strict pricing transparency laws, like California and New York, we have disabled options that add service fees at the end of the checkout process. However, options to include fees in the ticket base prices, or to disable all fees completely, remain available.
Why These Changes Are Important #
- Legal Compliance: Adhering to these laws is essential to avoid legal penalties and ensure that your event can proceed without legal challenges.
- Customer Trust: Transparency in pricing helps build trust with your audience, as they appreciate knowing the total cost upfront without any hidden fees.
- Consistent Experience: Providing a consistent and clear pricing experience across all events and states helps reduce confusion and improve customer satisfaction.
How to Adjust Your Pricing Strategy #
Here are a few steps to help you adjust your pricing strategy to comply with these changes:
- Review Your Pricing: Ensure that all mandatory fees are included in the initial price you set for tickets.
- Update Marketing Materials: Make sure all advertisements and promotional materials reflect the total price, including fees.
- Communicate with Your Audience: Clearly communicate to your attendees that the price they see is the final price they will pay, enhancing their trust and satisfaction.
Conclusion #
At TicketsCandy, we are committed to supporting our event organizers by providing tools and features that help you stay compliant with state laws. These changes to our fee settings options are a necessary step to ensure that we all adhere to pricing transparency laws and continue to offer a trustworthy and reliable service to our customers.
If you have any questions or need assistance with updating your pricing strategy, please don’t hesitate to reach out to our support team. Together, we can ensure a smooth and compliant ticketing experience for everyone involved.
