The Mailchimp integration allows you to automatically sync customer names and emails with your Mailchimp account, enabling seamless email marketing and audience engagement.
How to Enable Mailchimp #
Mailchimp is available as an app in the App Marketplace. To enable it:
- Go to Add More Tools in the navigation menu of your Event Dashboard.
- Find the Mailchimp app in the App Marketplace and enable it.
Once enabled, the Mailchimp feature will be added to your dashboard for easy access.
Setting Up Mailchimp #
- Enable the Mailchimp App
- When you enable the Mailchimp integration, a new window will open prompting you to log into your Mailchimp account.
- Grant the necessary permissions to establish the connection.
- Complete the Setup
- Once connected, proceed with the configuration settings to ensure your event’s customer data syncs correctly.
Select Audience List #
- After connecting Mailchimp, your existing audience lists will be synced and displayed in the Select Audience List dropdown.
- Choose the Mailchimp audience list where you want customer data from your TicketsCandy event to be stored.
GDPR Consent Checkbox #
For GDPR compliance, you can enable an additional Consent Checkbox at checkout.
This setting is important if your customers are subject to data privacy laws, such as the GDPR (General Data Protection Regulation). By default, when the Mailchimp app is enabled, customer information will automatically sync with Mailchimp. However, under laws like GDPR, you can only send event-related emails to your customers unless they give you explicit consent for marketing emails.
When this setting is enabled, a checkbox will appear at checkout, giving customers the option to agree to receive marketing emails from you. If they check this box, Mailchimp will record their consent, allowing you to send them marketing emails in addition to event-related ones. These customers will be marked in Mailchimp, and you can segment your audience by marketing permissions, making it easy to distinguish between those who have given consent and those who haven’t.
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To ensure the Consent Checkbox functions correctly in TicketsCandy, you must configure the corresponding GDPR settings in your Mailchimp account.
- Enable GDPR Fields in Mailchimp: First, you’ll need to enable GDPR fields in your Mailchimp audience.
- Keep the Default “Email” Marketing Preference: When you enable GDPR preferences in Mailchimp, you’ll see a Marketing Preferences section on the same page, with a default field labeled “Email.” It’s important not to change or remove this field, as this is the one your event will use to collect consent for marketing emails. While you can add other marketing options, TicketsCandy will only pass consent for the Email type.
- Start Collecting Consent: Once you’ve enabled GDPR settings in both TicketsCandy and Mailchimp, your event will start collecting customer consent for marketing emails. This consent will be passed to your Mailchimp audience automatically, ensuring you’re compliant with data privacy regulations.
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Customize the text that appears next to the checkbox to inform customers about data usage.
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- Enable or disable double opt-in for new subscribers added to Mailchimp.
- For more information on how Mailchimp’s double opt-in process works, visit Mailchimp Double Opt-In Guide.
Disconnect App Settings #
- If you wish to remove the integration, click Disconnect App in the settings.
- This action will clear all stored settings and unlink your TicketsCandy account from Mailchimp.
