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Event Promotion

3 min read

TicketsCandy + AllEvents Partnership #

TicketsCandy partners with AllEvents, a popular event discovery platform used by millions of people to find things to do in their city. AllEvents attracts a large audience of event-goers, with users actively browsing, following organizers, and searching for local events every day.

Through this partnership, events created on TicketsCandy gain additional visibility beyond your own website and marketing channels. Your event is listed on AllEvents, where people already go to discover concerts, festivals, workshops, and other local experiences.

In addition to automatic listing, TicketsCandy organizers get access to exclusive discounted AllEvents promotion plans, making it easier to boost visibility even further when needed.

The goal is simple: help your event reach more people who are already looking for something to attend.

What This Partnership Does #

When you publish an event on TicketsCandy, your event is automatically shared with AllEvents for discovery.

This means:

  • Your event appears on AllEvents event listings
  • Your event shows up in local searches on AllEvents
  • Interested users can click through to your TicketsCandy event page to buy tickets

If you want more exposure, you can upgrade using discounted AllEvents promotion plans available on the Promotions page in your event dashboard. These plans can increase placement, reach, and overall visibility.

This partnership helps your event:

  • Reach new audiences
  • Appear in high-intent searches
  • Get more views and clicks
  • Boost visibility even further with optional promotions
  • Sell more tickets without extra effort

How It Works #

  1. You create your event in TicketsCandy
    Add your event details like title, description, date, location, images, tickets etc.
  2. You publish the event
    Only events that are published, have active tickets, and have not ended are synced.
    Draft events, events without active tickets, and past events are not shared.
  3. TicketsCandy syncs the event to AllEvents
    Your public event information is sent to AllEvents automatically.
  4. Your event goes live on AllEvents
    The listing becomes visible to users browsing and searching for local events.
  5. Traffic flows back to your ticket page
    People who click “Get Tickets” on AllEvents are sent to your TicketsCandy event page to purchase.
  6. Updates sync automatically
    Any changes you make to your event automatically sync to AllEvents within 1–2 hours.
  7. Optional: boost visibility with discounted promotion plans
    If you want more exposure, you can upgrade using exclusive discounted AllEvents promotion plans available on the Promotions page in your event dashboard.

What Information Is Shared #

Only public event data is shared, including:

  • Event title and description
  • Date and time
  • Venue name and address
  • Main event image
  • Starting ticket price (minimum ticket price)
  • Ticket link

Private data is not shared.

What Is Not Shared #

TicketsCandy does not share:

  • Attendee names or emails
  • Buyer or order data
  • Payment information
  • Private organizer contact details

If you purchase a promotion plan, any additional details required by AllEvents are collected through a separate form.

Can I Turn This Off? #

This is a new test feature, so it can’t be turned off manually at the moment. If you need to disable AllEvents syncing for your event, please contact us and we’ll stop connecting your event with AllEvents.

Promotion Plans And Discounts #

All published events are listed on AllEvents for discovery by default.

If you want more exposure, you can upgrade using exclusive discounted AllEvents promotion plans available on the Promotions page in your event dashboard. These plans are fully managed by the AllEvents team using their own tools, audience, and ad accounts.

Available Promotion Plans #

BASIC

Regular price: $249 per event
TicketsCandy price: $149 per event

Estimated reach: Up to 100,000 people

Includes:

  • Featured listing on the AllEvents website
  • Featured placement in the AllEvents mobile app
  • Inclusion in the AllEvents weekly newsletter

Best for light promotion and added visibility.

REGULAR

Regular price: $649 per event
TicketsCandy price: $549 per event

Estimated reach: 150,000–300,000 people

Includes:

  • Featured listing on the AllEvents website, app, and weekly newsletter
  • Distribution across 50+ partner event calendars and listing sites
  • Meta (Facebook & Instagram) ads using AllEvents engagement data
  • $250 ad spend included
  • End-to-end campaign management by the AllEvents team

Best for driving consistent traffic and broader reach.

BOOSTER

Regular price: $1,199 per event
TicketsCandy price: $1,099 per event

Estimated reach: 300,000–600,000 people

Includes:

  • Featured listing on the AllEvents website, app, and weekly newsletter
  • Distribution across 50+ partner event calendars and listing sites
  • Meta and Google ads using AllEvents engagement data
  • $500 ad spend included
  • End-to-end campaign management by the AllEvents team
  • Targeted email campaigns sent to 10,000 relevant AllEvents users

Best for high-priority events and maximum exposure.

What Happens After Purchase #

After purchasing a promotion plan, you’ll be asked to complete a short form with your event and audience details. Once submitted, AllEvents will begin setting up your promotion and may contact you if additional information is needed.

Important Notes #

  • Promotion plans are optional
  • All promotion work is handled by AllEvents
  • Promotion plans are non-refundable

How to Manage Your AllEvents Promotion #

You can manage your AllEvents listing and promotion directly from your TicketsCandy event dashboard.

  1. Open your event management dashboard
  2. Click Promotion in the left navigation menu
  3. You’ll be taken to a page with details about your AllEvents listing, its status, and available promotion plans
Updated on February 6, 2026

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Event SettingsWhat is Event Dashboard
Table of Contents
  • TicketsCandy + AllEvents Partnership
  • What This Partnership Does
  • How It Works
  • What Information Is Shared
  • What Is Not Shared
  • Can I Turn This Off?
  • Promotion Plans And Discounts
    • Available Promotion Plans
    • What Happens After Purchase
    • Important Notes
  • How to Manage Your AllEvents Promotion

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