--- title: Google Analytics description: "![Google Analytics App](https://help.ticketscandy.com/wp-content/uploads/2022/08/app-google-analytics.webp) Google Analytics allows you to collect data from your ticketing widget and event page to track visitor activity, ticket purchases, and measure advertising return on investment (ROI). By integrating Google Analytics with your TicketsCandy event, you gain…" url: "https://help.ticketscandy.com/kb/tracking-pixels/" updated: "2026-09-22" category: My Apps --- # Google Analytics ![Google Analytics App](https://help.ticketscandy.com/wp-content/uploads/2022/08/app-google-analytics.webp) Google Analytics allows you to collect data from your ticketing widget and event page to track visitor activity, ticket purchases, and measure advertising return on investment (ROI). By integrating Google Analytics with your TicketsCandy event, you gain valuable insights into customer behavior, marketing effectiveness, and sales performance.   ## How to Enable Google Analytics Google Analytics is available as an app in the **App Marketplace**. To enable it: - Go to **Add More Tools** in the navigation menu of your **Event Dashboard**. - Find the **Google Analytics** app in the App Marketplace and enable it. Once enabled, the Google Analytics feature will be added to your dashboard for easy access.   ## Setup Google Analytics > We have updated our system to the newest [Google Analytics 4](https://support.google.com/analytics/answer/10089681?hl=en) requirements, hence you can only connect your Google Analytics 4 property tracking pixel to the event. The Google Analytics 4 measurement IDs start with **G-xxxxxxxxxx**, while the older version of Analytics (Universal Analytics) that we no longer support start with **UA-xxxxxxxxx**. ### Obtain Your GA4 Measurement ID First, ensure that your Google Analytics 4 (GA4) property is set up. [Here are the instructions to do that](https://support.google.com/analytics/answer/9304153). Once it's set up, you'll need your **GA4 Measurement ID** to link your Google Analytics with your event. Follow these steps to find it: - Log into your **Google Analytics** account. - Click on **Admin** in the left-hand menu. - Click on **Data Streams**, then choose **Web** from the list. - Select your website’s data stream to open the details page. - Locate and copy your Measurement ID (e.g., G-XXXXXXXXXX). [![Tracking Pixels 2](https://help.ticketscandy.com/wp-content/uploads/2023/12/tracking-pixels-2.webp)](https://help.ticketscandy.com/wp-content/uploads/2023/12/tracking-pixels-2.webp) ### Link Your GA4 Measurement ID to TicketsCandy - Go to your TicketsCandy **Google Analytics** settings within the dashboard. - Paste your **"G-" Measurement ID** into the **Measurement ID** field. - Save the settings to start tracking customer interactions on your ticketing widget and event page. [![App Google Analytics Measurement Id](https://help.ticketscandy.com/wp-content/uploads/2025/02/app-google-analytics-measurement-id.webp)](https://help.ticketscandy.com/wp-content/uploads/2025/02/app-google-analytics-measurement-id.webp)   ## Add Google Analytics to Your Website If you have embedded your event [**ticketing widget**](https://help.ticketscandy.com/kb/website-widget/) on your own website, it is essential to also install the same Google Analytics 4 (GA4) tracking code on your site. This ensures that visitor behavior is accurately recorded across both your website and the ticketing widget. - Log into your **Google Analytics** account. - Click on **Admin** in the left-hand menu. - Click **Data Streams**, then choose **Web**. - Select your website’s data stream and click **View Tag Instructions** under the**Google Tag** section. - Click **Install Manually**, and a window will display the **Google Tag** code. - Copy the entire tracking code. - Paste the code immediately after the tag on each page of your website. [![Tracking Pixels 3](https://help.ticketscandy.com/wp-content/uploads/2023/12/tracking-pixels-3.webp)](https://help.ticketscandy.com/wp-content/uploads/2023/12/tracking-pixels-3.webp)   ## Checkout Event Names For Google Analytics Google Analytics automatically tracks specific checkout events during a customer's ticket purchase process. These events provide insight into customer interactions and sales funnel performance. ### 1. Checkout Stage - Customer [![Tracking Pixels 14](https://help.ticketscandy.com/wp-content/uploads/2023/12/tracking-pixels-14.webp)](https://help.ticketscandy.com/wp-content/uploads/2023/12/tracking-pixels-14.webp) When a customer initiates the checkout process, the following events are triggered: - **Google Analytics Event Name:** add_to_cart   ### 2. Checkout Stage - Details [![Tracking Pixels 15](https://help.ticketscandy.com/wp-content/uploads/2023/12/tracking-pixels-15.webp)](https://help.ticketscandy.com/wp-content/uploads/2023/12/tracking-pixels-15.webp) During this step, customers select their booking dates, answer custom questions, and can add additional products to their order. Depending on the event settings, this stage may or may not appear. If it does appear, these are the triggered events: - **Google Analytics Event Name:**begin_checkout   ### 3. Checkout Stage - Billing [![Tracking Pixels 16](https://help.ticketscandy.com/wp-content/uploads/2023/12/tracking-pixels-16.webp)](https://help.ticketscandy.com/wp-content/uploads/2023/12/tracking-pixels-16.webp) As the customer proceeds to enter their billing information, the subsequent events get triggered: - **Google Analytics Event Name:** add_payment_info   ### 4. Checkout Stage - Order Receipt (Completed Order) [![Tracking Pixels 17](https://help.ticketscandy.com/wp-content/uploads/2023/12/tracking-pixels-17.webp)](https://help.ticketscandy.com/wp-content/uploads/2023/12/tracking-pixels-17.webp) Once the order is finalized and the customer receives their receipt, the following events get triggered: - **Google Analytics Event Name:** purchase   ## Waitlist Event Names For Google Analytics If you have the [**Waitlist**](https://help.ticketscandy.com/kb/waitlist/) app enabled, **Google Analytics**will automatically track key events during the waitlist process. - **generate_lead** – Triggered when a customer clicks the **“Join Waitlist”** button and is redirected to the waitlist form page. - **add_to_wishlist** – Triggered when a customer **submits the waitlist form**.   ## RSVP Event Names For Google Analytics If you have the [**RSVP**](https://help.ticketscandy.com/kb/rsvp/) app enabled, **Google Analytics** will automatically track key events during the RSVP process. - **rsvp** – Triggered when a customer **submits the RSVP form**.