---
title: Tracking Links
description: "![Tracking Links App](https://help.ticketscandy.com/wp-content/uploads/2025/03/app-tracking-links.webp) The **Tracking Links** tool allows you to create unique URLs for your marketing campaigns across various channels, such as **emails, social media posts, paid ads, and print materials**. When potential buyers click these links, the system tracks…"
url: "https://help.ticketscandy.com/kb/tracking-links/"
updated: "2026-09-22"
category: My Apps
---

# Tracking Links

![Tracking Links App](https://help.ticketscandy.com/wp-content/uploads/2025/03/app-tracking-links.webp)

The **Tracking Links** tool allows you to create unique URLs for your marketing campaigns across various channels, such as **emails, social media posts, paid ads, and print materials**. When potential buyers click these links, the system tracks visits and ticket orders, providing **detailed performance reports** for each link.

 

## Why Use Tracking Links?

- **Measure Marketing Effectiveness** – Track which platforms (e.g., Facebook, Instagram, Google Ads, emails) generate the most ticket sales.
- **Optimize Marketing Strategies** – Identify high-performing channels and allocate more resources to what works.
- **Simplify Data Analysis** – View key insights like unique visits, page views, and revenue from each tracking link.

For example, you can create:

- A **Facebook ad tracking link** to measure how many sales come from paid social media promotions.
- An **email campaign tracking link** to see how many attendees purchase after receiving a newsletter.

By comparing performance across different sources, you can optimize your marketing efforts for better results.

 

## How to Enable Tracking Links

Tracking Links are available as an app in the **App Marketplace**. To enable it:

- Go to **Add More Tools** in the navigation menu of your **Event Dashboard**.
- Find the **Tracking Links**app in the App Marketplace and enable it.

Once enabled, the Tracking Links feature will be added to your dashboard for easy access.

 

## Creating a Tracking Link

- Navigate to the **Tracking Links** page.
- Click the **Create Tracking Link** button.
- In the popup window, select the **Destination** for your tracking link:
  - **TicketsCandy event page** - Sends visitors to your event page hosted by TicketsCandy.
  - **Organizer website** - Sends visitors to a page on your website where the TicketsCandy ticket widget is embedded.
- Enter a **Tracking Link Name**.
  - This name serves as the identifier for the tracking link.
  - Choose a name that helps you easily recognize the campaign, such as **Facebook_Ad** or **Email_BlackFriday**.
  - Use only Latin letters, numbers, and underscores.
- Depending on the selected destination:
  - For **TicketsCandy event page**, your event page URL is used automatically.
  - For **Organizer website**, enter the **Website URL** of the page where the TicketsCandy ticket widget is embedded. The URL must be valid.
- Click **Create Link** to generate the tracking link.
- The new tracking link will be added to your **Tracking Links List**, where you can copy and use it in your marketing campaigns.

 

## Managing Tracking Links

The **Tracking Links List** provides an overview of all your tracking links and their performance metrics.

### Searching & Creating New Links

- Use the **Search** field (top left) to quickly find tracking links by name.
- Click **Create Tracking Link** (top right) to add new links.

### Understanding the Tracking Links Table

The table contains the following columns:

- **Checkbox** - Select multiple items to enable bulk deletion.
- **Link Name** - The unique name of the tracking link, also used as part of the tracking URL.
- **Destination** - Shows where the tracking link sends visitors:
  - **Event Page** - Your TicketsCandy-hosted event page.
  - **Organizer Site** - A page on your website where the TicketsCandy ticket widget is embedded.
- **Link URL** - The full tracking URL with a **Copy Link** button for quick copying.
- **Unique Visits** - The number of individual users who clicked the link.
- **Page Views** - The total number of page views generated through this link.
- **Orders** - The total number of ticket orders placed using this link. You can click this number to view a filtered Orders page showing only orders attributed to that specific link.
- **Items Sold** - The number of items, such as tickets, add-ons, and products, sold through this link.
- **Sales** - The total revenue generated through this link.
- **Action Buttons** - Options to **Edit**, **Copy Link**, or **Delete** the tracking link.

### Editing a Tracking Link

If you need to rename a tracking link:

- Select **Edit** from the action button next to the link.
- Modify the **Link Name** as needed.
- Save your changes.

### Copying a Tracking Link

To use a tracking link in a marketing campaign:

- Click the **Copy Link** button in the **Link URL** column.
- Paste it into your ads, emails, or other promotional materials.

### Deleting a Tracking Link

To remove a tracking link:

- Select **Delete** from the action button next to the link.
- For bulk deletions, select multiple links using the **checkboxes** on the left side of the link item, then click **Delete** above the table.