---
title: Remarketing
description: "![Remarketing App](https://help.ticketscandy.com/wp-content/uploads/2025/03/app-remarketing.webp) Remarketing is a powerful feature designed to re-engage potential customers who have shown interest in your event but did not complete their ticket purchase. By intelligently identifying these visitors, the system enables you to send them a customized…"
url: "https://help.ticketscandy.com/kb/remarketing/"
updated: "2026-09-22"
category: My Apps
---

# Remarketing

![Remarketing App](https://help.ticketscandy.com/wp-content/uploads/2025/03/app-remarketing.webp)

Remarketing is a powerful feature designed to re-engage potential customers who have shown interest in your event but did not complete their ticket purchase. By intelligently identifying these visitors, the system enables you to send them a customized email reminder, encouraging them to finalize their booking.

## Why Use Remarketing?

- **Increase Ticket Sales Effortlessly** – Automatically remind potential attendees about your event.
- **Encourage Conversions** – Offering a discount in remarketing emails has been proven to boost conversions by **20%**.
- **Stay Connected** – Keep your event top-of-mind for interested visitors.

 

## How to Enable Remarketing

Remarketing is available as an app in the **App Marketplace**. To enable it:

- Go to **Add More Tools** in the navigation menu of your **Event Dashboard**.
- Find the **Remarketing**app in the App Marketplace and enable it.

Once enabled, the Remarketing feature will be added to your dashboard for easy access.

 

## Remarketing Email Settings

> **Best Practices for Remarketing Emails**
>
>
>
> For optimal results, we recommend offering an **exclusive discount** in your remarketing emails. Discounts provide a strong incentive for customers to return and complete their ticket purchase. Our default remarketing email templates are already designed to include special offers for returning customers.

### Email Subject

By default, the system generates a pre-written subject line optimized for high engagement. However, you can modify it to better match your event's branding and audience.

### Email Message

The message field comes with a **proven email template** designed to encourage customers to complete their ticket purchase. You can customize this template by:

- Adding your **own branding and tone**.
- Including specific **event details** that make the email more compelling.
- Offering a **discount code** to increase conversions.

> **Note:** To ensure discount codes work in your remarketing emails, the **“[Discount Codes](https://help.ticketscandy.com/kb/coupons/)” app** must be enabled in your **App Marketplace**.

To make your emails more engaging and personal, use the following dynamic placeholders:

- **Insert First Name** – Clicking this button will insert `%FIRSTNAME%`, which automatically replaces with the customer’s first name in the email.
- **Insert Last Name** – Clicking this button will insert `%LASTNAME%`, which automatically replaces with the customer’s last name in the email.

These variables ensure a personalized experience for each recipient.

### Email Preview

At the bottom of the Remarketing Email settings, there is a **Preview Email** button. Clicking this will open a **popup window** where you can see how the email will appear to your customers.

In the actual email:

- `%FIRSTNAME%` and `%LASTNAME%` will be replaced by the customer’s actual name.
- If your [event page](https://help.ticketscandy.com/kb/event-page/) has a **logo and main image**, they will be included in the email automatically.
- A **"Get Your Tickets Now"** button will be added at the bottom, linking directly to your **event page**.
- Your **event venue details** will also be included.

### Saving & Activating Remarketing Emails

Once you have customized your email:

- Click **Save Settings** to store your changes.
- After saving, the **remarketing tool will activate automatically**, sending emails to potential customers who abandoned their ticket purchases.

This ensures that every interested customer gets a second chance to buy tickets, increasing your event's attendance and revenue.

 

## Reports: Tracking Remarketing Performance

The performance of the **Remarketing** tool is tracked in real time and can be accessed under **Reports > Remarketing** in the left-hand menu of your dashboard. These reports provide key insights into how effectively your remarketing emails are driving ticket sales.

### Key Metrics Available in the Remarketing Report:

- **Emails Sent** – The total number of remarketing emails sent to potential customers.
- **Website Visits** – The number of users who clicked the link in the remarketing email and visited your event page.
- **Orders** – The number of ticket orders completed after customers clicked through to the event page from the remarketing email.
- **Gross Sales** – The total revenue generated from remarketing-driven orders.