---
title: Mailchimp Integration
description: "![Mailchimp App](https://help.ticketscandy.com/wp-content/uploads/2025/03/app-mailchimp.webp) The Mailchimp integration allows you to automatically sync customer names and emails with your Mailchimp account, enabling seamless email marketing and audience engagement.   ## How to Enable Mailchimp Mailchimp is available as an app in the **App…"
url: "https://help.ticketscandy.com/kb/mailchimp/"
updated: "2026-09-22"
category: My Apps
---

# Mailchimp Integration

![Mailchimp App](https://help.ticketscandy.com/wp-content/uploads/2025/03/app-mailchimp.webp)

The Mailchimp integration allows you to automatically sync customer names and emails with your Mailchimp account, enabling seamless email marketing and audience engagement.

 

## How to Enable Mailchimp

Mailchimp is available as an app in the **App Marketplace**. To enable it:

- Go to **Add More Tools** in the navigation menu of your **Event Dashboard**.
- Find the **Mailchimp**app in the App Marketplace and enable it.

Once enabled, the Mailchimp feature will be added to your dashboard for easy access.

 

## What Does the Integration Do

When the **Mailchimp** integration is enabled and configured, customer information is automatically synced to your selected Mailchimp audience. The following data is passed:

- First name
- Last name
- Email address

This happens in the following cases:

- When a customer**makes a ticket order** – works automatically for all events.
- When a customer **submits the Waitlist form** – requires the [Waitlist app](https://help.ticketscandy.com/kb/waitlist/) to be enabled.
- When a customer **submits the RSVP form** – requires the [RSVP app](https://help.ticketscandy.com/kb/rsvp/) to be enabled.

 

## Setting Up Mailchimp

- **Enable the Mailchimp App**
  - When you enable the Mailchimp integration, a new window will open prompting you to log into your Mailchimp account.
  - Grant the necessary permissions to establish the connection.
- **Complete the Setup**
  - Once connected, proceed with the configuration settings to ensure your event’s customer data syncs correctly.

 

## Select Audience List

- After connecting Mailchimp, your existing audience lists will be synced and displayed in the **Select Audience List** dropdown.
- Choose the Mailchimp audience list where you want customer data from your TicketsCandy event to be stored.

 

## GDPR Consent Checkbox

For GDPR compliance, you can enable an additional **Consent Checkbox** at checkout.

This setting is important if your customers are subject to data privacy laws, such as the GDPR (General Data Protection Regulation). By default, when the Mailchimp app is enabled, customer information will automatically sync with Mailchimp. However, under laws like GDPR, you can only send event-related emails to your customers unless they give you explicit consent for marketing emails.

When this setting is enabled, a checkbox will appear at checkout, giving customers the option to agree to receive marketing emails from you. If they check this box, Mailchimp will record their consent, allowing you to send them marketing emails in addition to event-related ones. These customers will be marked in Mailchimp, and you can [segment your audience](https://mailchimp.com/help/collect-consent-with-gdpr-forms/#Segment_your_audience_by_marketing_permissions) by marketing permissions, making it easy to distinguish between those who have given consent and those who haven’t.

### Configuring GDPR Settings

To ensure the Consent Checkbox functions correctly in TicketsCandy, you must configure the corresponding GDPR settings in your Mailchimp account.

1. **Enable GDPR Fields in Mailchimp:** First, you’ll need to [enable GDPR fields in your Mailchimp audience](https://mailchimp.com/help/collect-consent-with-gdpr-forms/#Set_up_your_GDPR-friendly_signup_form).
2. **Keep the Default "Email" Marketing Preference:** When you enable GDPR preferences in Mailchimp, you’ll see a Marketing Preferences section on the same page, with a default field labeled "**Email**." It’s important not to change or remove this field, as this is the one your event will use to collect consent for marketing emails. While you can add other marketing options, TicketsCandy will only pass consent for the **Email** type.
3. **Start Collecting Consent:** Once you’ve enabled GDPR settings in both TicketsCandy and Mailchimp, your event will start collecting customer consent for marketing emails. This consent will be passed to your Mailchimp audience automatically, ensuring you’re compliant with data privacy regulations.

### Consent Checkbox Text

Customize the text that appears next to the checkbox to inform customers about data usage.

 

## Double Opt-In

- Enable or disable double opt-in for new subscribers added to Mailchimp.
- For more information on how Mailchimp’s double opt-in process works, visit [Mailchimp Double Opt-In Guide](https://mailchimp.com/help/about-double-opt-in/).

 

## Disconnect App Settings

- If you wish to remove the integration, click **Disconnect App** in the settings.
- This action will clear all stored settings and unlink your TicketsCandy account from Mailchimp.